Our journey to launching our modest clothing brand began after a middle of the night raid through our closet combined with endlessly scrolling through instagram for inspiration only to be left again as the girl with nothing to wear.

We all know that feeling, you've left it until the last minute to find something to wear and nothing fits well, looks good and worst of all, the clean up!

Thats how Sabel The Label came to life, at about 3 a.m. approximately a year ago, born out of caffeine induced scribbles and sketches and all to solve the undeniable unavailability of clothing for the modest woman.

Sabel the Label's mission is to allow women to invest in themselves without worrying about their modesty.

Our brand focusses on versatility by providing modest pieces that are minimal, feminine and effortless.

Invest in yourself with STL and you will always have something special to wear.